Children with life-threatening kidney disease often experience great difficulty in living normal lives due to the tremendous impact that their illness has on them and their families. The KidneyBeanz Trust was established to provide the comprehensive support that these unfortunate children need.
The KidneyBeanz Trust greatly appreciates your interest and contribution towards our efforts in supporting children with severe kidney disease. We have officially partnered with GivenGain and BackaBuddy to make donations or fundraising really simple and trustworthy.
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Up and coming events
Spin to make a difference!
Energizer and KidneyBeanz are proud to announce a new event! On Friday 12 April, get off the couch and come to Broadacres Shopping Centre to participate in our Spinnathon. Sweat off those extra calories and support a good cause.Sign up now!
This year we managed to send six children to the National Transplant Games. Namely: Thato Makubendi, Pamela Mavundza, Reyno Kruger, Johan De Jager, Fidel Nkadimeng and Livia Wagener.
National Transplant Games presentation (PDF - 616 KB)
Donor news (PDF - 1MB)
Thanks to the big-hearted donations of our sponsors, our children managed to achieve some incredible performances. One world record was broken, as were two South African records and in addition all of the children medalled in their respective races and received bronze to gold medals. It is definitely worth noting that all of the children that participated have either had kidney or liver transplants.
Four of the children also qualified for the International Transplant Games, and the South African team will be announced in March 2013.
Our gratitude goes to the following sponsors:
5fm and DJ Fresh organised for the children to be flown to Durban and also arranged two hire cars from First Car.
The Island Hotel in Isipingo sponsored two night’s accommodation for the children, their parents and in addition surprised them with free helicopter rides (accompanied with an adult), courtesy of the South African Air Force in Durban.
Not to be outdone, Crawford Schools in Sandton and Home Grown Investment Holdings covered the registration fees for the children for the National Transplant Games, as well as ensuring that the children and their parents could attend the SATSA gala dinner to receive their medals.
For most of the KidneyBeanz children, these experiences were quite new. Some had never flown on a plane, seen the beach, stayed at a hotel or even participated in a national sports event. Unfortunately, we cannot accurately convey their excitement and appreciation for these wonderful experiences. Just know that your contributions have made a big difference in their lives.
KidneyBeanz Commercial on Mnet, DSTV, e.tv and NuMetro Cinemas.
Propeller Films, Striking Undies Cook and DaVinci Edison Bell joint ventures to produce and direct a commercial for KidneyBeanz.
Striking Undies cook up a KidneyBeanz commercial (with the help of Coldplay)
There is an organization out there that does wonderful work for children with severe kidney disease. When Russell Underhill of Propeller Films heard of the KidneyBeanz Trust, he immediately jumped at the opportunity to help create a commercial for the charity. It was a personal rite of passage for Underhill whose mother had suffered from kidney disease.
It was decided at the outset by advertising agency Da Vinci Edison Bell that the commercial needed to feature a series of real life heroes who had been physically scarred in the line of their work "The scar concept comes from the idea that people do these incredible jobs and put their lives at risk to save other people," says creative director Patrick Robertson, "that idea had a natural fit to someone that decides to donate their organs to save another human being. That is an incredibly heroic thing to do."
The commercial was directed by the dynamic new directing team Striking Undies Cook. This innovative trio consists of directors Catharine Cooke, Sylvaine Strike and Russell Underhill. Together they tackled the concept, refined the idea and established a high end documentary shooting style for the commercial. Casting directors Streetwize in Cape Town assisted in the casting and tirelessly fought to find the right cast members.
Explains casting director Leigh Pollack: "Each cast member has his or her own heroic story. For example lifesaver Achmat Hasseim literally fought off a huge great white shark to save the life of his brother whilst they where training off Sunrise Beach. He lost his right leg below the knee. After much soul searching he made a decision to create a new life for himself as a Paralympics swimmer. He has won a host of swimming medals and he has already competed at the Beijing Paralympics and he is now preparing for the London Olympics." Equally awesome, humbling and inspiring stories came from the other heroes namely landmine demining worker Serafim Daudo, paramedic Chrishando Staines, World war two veteran William Keeble MBE and fireman Shane Wolstencroft.
All these portraits of heroes finally culminate in the portrait of Suzanne Naidoo who bravely donated a kidney to save the life of her son Mekyle.
But it’s not only the donors who are the heroes. As Annamarie Wagner of KidneyBeanz Trust explains "It’s fitting that the basis of this commercial is around heroes. That is exactly what we are trying to instil in the kids, that they are heroes who are strong and brave. We encourage them to see this period of kidney disease as just one aspect of their lives. They can focus on much more than just this time in their lives. They can conquer so much more after their treatment."
Once the filming was in the bag, the committed team began their fight to secure the song rights for Coldplay’s "Fix You" to accompany the visuals.
After a long application process through Universal and EMI music super group Coldplay gave permission to use their fitting and deeply moving song. "Fix You" is now the memorable soundtrack for the KidneyBeanz commercial showing on TV and at cinemas.
"The Coldplay soundtrack has been an absolute coup for us" said Annamarie Wagner. "The trust has only been in existence for three years and the commercial will help raise awareness of what our organisation is about. The visuals were already mesmerising, but now with the Coldplay soundtrack to help drive the message home we have a brand message that we are all extremely proud of."
The KidneyBeanz commercial was made possible by numerous generous donations from crew and suppliers. Post production was generously donated by Orchestra Blue Post Production and visual effects by the Ministry of Illusion. In the end, all the donors pulled together reminding the team of the power of humanity.
- Russell and Associates
- Discovery Foundation
- Morningside Medi-Clinic
- View Source
- Southern Sun Children's fund
- CEB maintenance
- Da Vinci Edison Bell
- Propeller Films
- O2 Productions
- NGN Telecoms
- Lemon Décor
- Blacksmith Interiors
- WMA Accountants
- Floodgate Agencies
- Ballz Visual Radio
- Crawford Schools
- Home Grown Investment Holdings
- Island Hotel
- Ziegler South Africa